SKRIPTS OUT LOUD 2021 AT THE PAN PACIFIC PARK AMPHITHEATER.
“PROUD MARYS” SCRIPT READING AT 2021’S SKRIPTS OUT LOUD.
Our Mission
CINEMA SALA IS A PLATFORM SHOWCASING FILIPINX WORK FROM THE FILM AND PERFORMING ARTS INDUSTRIES.
Our goal is to provide representation to people who do not see themselves in mainstream mass media and inspire a new movement of Filipinx filmmakers that can change and enrich their culture, wherever they may be in the world.
We are a movement of creatives brimming with talent and original content.
OUR DREAM FOR CINEMA SALA IS TO AMPLIFY FILIPINO STORIES THROUGH
1) PROGRAMMING
2) DISTRIBUTION
3) EDUCATION
BECOMING “THE CRITERION COLLECTION OF FILIPINX CINEMA.”
This ensures that our rich film history is kept alive and accessible resulting in a deepening appreciation and proper archival of Filipinx Cinema.
There is over 100 years of Philippine cinema history that is being lost to time due to the lack of proper archival methods and forward-thinking distribution. The history of our cinema is currently inaccessible to the younger generations and we aim to change that.
CINEMA SALA AT THE VISUAL COMMUNICATIONS LIVING ROOM IN LITTLE TOKYO.
THE VERY FIRST “SKRIPTS OUT LOUD" HELD AT THE 2018 LA ASIAN PACIFIC FILM FESTIVAL. IT IS ONE OF OUR MOST SUCCESSFUL EVENTS.
Why Our Work Is Important
Mercedes Cooper, Director of Programming at ARRAY, told us this story:
When asked who their heroes were, the Chinese-American kids knew the Chinese directors, the black kids knew the black directors, but the Filipino-American kids did not know any Filipino filmmakers.
The Philippines celebrated 100 years of Cinema in 2019, and yet our rich history has not crossed over globally. Cinema Sala wants to change that. And we are the only ones doing so.
At our ARRAY 360 event programmed by Marie Jamora in 2019 , it was a pleasant surprise to see the community who had come from outside of Los Angeles, driving from other cities, some flying in to attend the event. By the end, we had been approached by several audience members saying how proud they were to watch Filipinx classics they never knew of, and how happy they were to finally feel seen by the greater community.
Ava DuVernay, founder of ARRAY, then told us that ours was one of the most attended events they held that year (which included retrospectives from Agnes Varda and John Singleton). “(There is) a thirst and desire for Filipinx stories,” she said.
Not only do we want to shine a spotlight on Filipinx works, we are rooted in community building, bringing filmmakers together in a collaborative space in our screenings and networking events. We want to foster creative relationships among artists to allow for works that are more deeply connected to Filipino traditions and culture.
FILM IS ARTISTRY FOR CULTURE CHANGE.
#REPRESENTATIONMATTERS
Community Partners
CINEMA SALA IN THE VISUAL COMMUNICATIONS LIVING ROOM, MARCH 2019
Panel with Yellow Rose director Diane Paragas, actor Princess Punzalan, Cinema Sala founder Marie Jamora, hosted by Long Distance Podcast’s Paola Mardo and Patrick Epino.
THE "HELLO HiFi FILIPINX FILM FIESTA" EVENT AT ARRAY 360 & AVA DUVERNAY'S AMANDA THEATER. THIS WAS THE TOP 3 MOST-ATTENDED EVENT OF THEIR 6-WEEK SCREENING SERIES.